Think of it this way, if stellar market returns lead to attraction in youth to grasp the opportunity, which leads to an increase in the Demat accounts with the brokers, now considering the current market dynamics, the youth, also called the flippers, usually look for short-term returns. Therefore, this has led to an increase in the trading activity amongst them in the Futures and Options Segment.
How this sums up is more activity in trading means, well, with respect to the Groww IPO performance, most of the users would like to take some pie of the advantage, thus registering with them would increase their user base, which would result in more trading activities across Futures and Options, and Equity Segment. The connection between the two is deeper than it appears: their rise not only ref

DNA India Viral

The Atlantic
Raw Story
Ideastream
AlterNet
Cleveland 19 News