Facebook 0

X (Twitter)

LinkedIn

Growing up in Virginia and taking frequent trips to North Carolina, Matt Shenk says he’s had a love of barbecuing since he was young.

Now, the Richmonder is turning that love into a business.

Shenk recently launched Hellslayer Heating Company, which sells a line of barbecue spice rubs.

The Henrico-based company offers three rub combos that work for a variety of meats and seafoods.

Options include “The Sword,” a paprika, garlic powder and cayenne pepper medley, “The Battle Axe,” a paprika and minced garlic combo, and “The Spear,” a brown sugar, onion powder and mustard seed mixture.

“The intention is, when you go to grill, you choose your weapon,” Shenk said. “These rubs and seasonings cover pretty much everything someone might want to use on the gr

See Full Page