Hundreds of girls in the UK have been invited to celebrate the concept of being a creator, as a survey finds 86% of parents worry that media downplays female designers.

Although Lego used to be seen as more of a boys’ toy that has been changing a lot over recent years, not just through toy lines like Lego Friends, that are aimed primarily at girls, but by trying to encouraging women to take a more general interest in construction and building.

Worried that terms such as ‘builder’ could themselves be construed as a gender stereotype, Lego organised an event at London’s famous Southbank Centre, for 350 girls to take part in a celebratory dance event.

The concept was a result of Lego research that found 86% of parents and children believe the media portrays boys as builders and creators mo

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