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A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation .

"I think it's a very weird thing," Tomi Lahren said on Outnumbered on Aug. 29 in response to the trend.

"I guess good for them for making a business out of it, but why am I not surprised that something like this has gone viral on TikTok?"

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The family-run Scratcher Girls brand bills itself as purveyors of " professional back scratching ," operating a studio in Miami Gardens and a weekend booth at Hollywood’s Yellow Green Farmers Market.

The company calls itself the first of its kind and says client

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