Boyle Heights — Gloria Hwang says she didn’t always used to wear a helmet when bicycling. She knew the dangers, but complained that the choices were bulky, futuristic-looking, and annoying to lug around.

“The options were for hardcore road racers,” she said. “Not something for the everyday rider.”

So when she launched the Thousand bicycle helmet company a decade ago, she aimed to offer more appealing choices. Today, the business on East 12th Street employs 13 people and manufactures an uncluttered design referencing styles from the 1950s and 1960s. Think simple domes, small front bills, and ample but unobtrusive vents.

The result, Hwang said, is, “what it would it look like if you found an old motorcycle helmet in your grandparents’ basement.”

It’s not just looks, but utility.

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