HOLLY SPRINGS, N.C. (WTVD) -- Bright, vibrant, and sustainable.

"We're not just selling a product, we're selling a mission. And we're allowing that customer to connect with us and build a community around the brand," said Holden Bierman with Coastal Cool.

Using recycled materials, Coastal Cool swimsuits take plastic waste and turn it into swimwear-all while keeping their "one pound promise."

With every purchase, Coastal Cool partners with Tidey Ocean to remove one pound of plastic. And in the last two years, they've helped to remove more than 80,000 plastic bottles and 3,000 pounds of plastic.

"Doing numbers like that is pretty cool," said Bierman. "But also being able to connect that to an impact is also even cooler, so it's been awesome."

And it's an impact he has made at a very yo

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