YouTube got into the game with its first exclusive NFL broadcast Sept. 5 , which the Google-owned platform says averaged more than 17.3 million global viewers.

That stat was based on the average minute audience (AMA) for Friday’s showdown between the Kansas City Chiefs and the Los Angeles Chargers taking place in São Paulo, Brazil.

Per YouTube, this included 16.2 million AMAs across YouTube and other distribution platforms in the U.S., according to Nielsen and YouTube-compiled data, and 1.1 million AMAs outside of the U.S., according to YouTube’s own numbers.

For reference, in January 2025, Amazon reported that its third year streaming the NFL ‘s “Thursday Night Football” on Prime Video averaged 13.2 million viewers per game for the 2024 season. That was up 11% over the previous se

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