NEED TO KNOW
Brad Pitt stars in De’Longhi’s new Taika Waititi–directed espresso campaign
The spot reimagines the user manual with humor, Italian flair and scenic New Zealand backdrops
“Taika brought the humor, De’Longhi brought the ritual,” Pitt said in a statement
Brad Pitt is back on coffee duty — this time with a comedic twist.
The actor stars in De’Longhi ’s latest global campaign, The Perfetto Instruction for Use , directed by Academy Award winner Taika Waititi .
With Italian actor Riccardo Scamarcio providing a cheeky voiceover, the short film reimagines the user manual as a tongue-in-cheek guide to effortless espresso making.
“Taika brought the humor, De’Longhi brought the ritual,” Pitt said in a statement. “Together, that was perfetto.”
The new spot builds on Pitt’s