“I fully believe I was a cowgirl in a past life,” Kendall Jenner says—a declaration that fully sets the tone for Vogue’s October cover , where she and Gigi Hadid step into a Western-ranch reverie. The backdrop nods to Yellowstone , but the styling flips grit into glamour, translating the ranch into high fashion and a modern kind of romance stretched across an endless horizon. Kendall and Gigi are captured as they gallop through endless fields in Alexander McQueen prairie dresses, wading through water in Dior, and unwinding in the tack room while draped in Marc Jacobs. Accessorized throughout in black cowboy hats and classic boots, the pair proves that cowgirls make the best kind of cover girls.

This season, western culture isn’t simply a reference; it dominated the Fall 2025 runways

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