Alex Shuford, the CEO of Rock House Farm—the North Carolina–based family of furniture brands that includes Century, Hickory Chair and Highland House— returns to The Business of Home Podcast to discuss the hot-button topics plaguing the industry today. The biggest is no surprise: tariffs . “We don’t have stability on the playing field,” Shuford tells host Dennis Scully. “I was chatting with some of our executives here, because we’re in budget season. How do you budget for 2026? … We’re in product development decision time for the early part of 2026—where are you going to make your product? Which country is at 50 [percent tariffs]? Which country is at 20? Will all of that change? Will it go to zero? Will it get superseded by an across-the-board imported furniture tariff ? We’re in

See Full Page