If corporate volunteering had a motto over the past few years, it might have been: “Pivot, flex, repeat.” The pandemic rewrote the playbook for how businesses engage with their communities, and now, as Atlanta companies look ahead, the big question is: what’s next?
Spoiler alert: it’s not going back to the way we used to do things. The future of corporate service is more flexible, more skills-based, more employee-driven, and if done right, more impactful than ever.
1. Supporting Ongoing Partnerships
Remember when volunteering meant a single day of service, complete with matching T-shirts and photo ops? Those projects still have value (and yes, we’ll keep the T-shirts), but companies are increasingly shifting toward long-term partnerships with nonprofits.
Take Smurfit WestRock, a CVC me