Red Lobster is ready for a comeback — and turning the page on one of its most famous (and costly) promotions.

After filing for bankruptcy last year , the iconic seafood chain has retired its Endless Shrimp deal and is rolling out a new offer that leaders say is smarter and more sustainable.

Goodbye Endless Shrimp, Hello ‘SpendLESS Shrimp’

Endless Shrimp — the $25 all-you-can-eat special — made headlines in 2024 after reports revealed the promotion was costing Red Lobster more than it was bringing in.

Read More: Super Rare Orange Lobster Rescued From Red Lobster Restaurant

The company filed for Chapter 11 bankruptcy in May of last year, assuring customers that locations would remain open.

Still, some restaurants were forced to close in August 2024.

Now, Red Lobster is moving

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