Here’s How $28.3M Apparel Brand Gives Nike and Adidas a Run for Their Money in College Football NIL

NIL is changing the college football landscape. Athletes can now cash in on their name, image, and likeness like never before. And here, for years, Nike and Adidas ruled the scene. But Deion Sanders and his son Shedeur are flipping the script. In August 2024, Shedeur, former Buffs QB, became the first college player to sign an NIL deal with Nike: shoes, gear, the whole package. Meanwhile, Deion is using partnerships with Nike and Taco Bell to supercharge Colorado’s recruiting. So together, they’re proving that NIL isn’t just about money; it’s reshaping the future of college football. Given that, a $28.3 million brand is now challenging Nike and Adidas in the CFB NIL space.

But the brand making waves? Rhoback. Sports influencer Joe Pompliano summed it up on Instagram, writing, “ Rho