Women’s basketball is riding a wave of momentum like never before. The arrival of stars such as Caitlin Clark has fueled record-breaking viewership, soaring merchandise sales, and visibility. This surge has opened the door to new opportunities—no longer confined to the WNBA, the sport is expanding into fresh leagues that give athletes more visibility and fans more access.

Among the boldest of these ventures is Unrivaled, a league born from this moment of rapid growth. Designed to reimagine how women’s basketball can be played and consumed, it offers athletes a powerful new platform while pushing the game to new audiences. With its second campaign approaching, the question becomes clear: what exactly is Unrivaled, and how does it set itself apart?

What is Unrivaled Basketball League?

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