PARIS – Come October, there will be a new date to add to the annual high jewelry calendar – and it’s happening in Monaco rather than on Place Vendôme.

The Grand Prix de la Haute Joaillerie will make its debut on Oct. 25 with a gala evening at the principality’s Monte-Carlo Sporting complex where the best designs from top jewelers will receive gongs from a jury of industry experts.

Cofounded by the Monte-Carlo Société des Bains de Mer (SBM) and Jean-Philippe Braud, president of Paris-based events communication agency Profirst France, the event is intended as an annual rendez-vous bringing together jewelry houses, collectors and craftspeople as well as representatives of gem-producing countries.

Some 11 houses taking part in the inaugural edition and the 2025 jury was unveiled at a pre

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