After Santa Clara County hosted the Super Bowl in 2016, San Jose elected officials couldn’t help but feel Silicon Valley had left points on the board.

For what was supposed to be a momentous occasion for the South Bay with media day and the big game bookending Super Bowl week, San Francisco saw the lion’s share of the economic activity.

Despite the missed opportunities in 2016, San Jose and Santa Clara County have an even greater opportunity to see an influx of cash in 2026 with three major sporting events — Super Bowl LX, NCAA Men’s Basketball Tournament and FIFA World Cup — coming to the region and bringing potentially hundreds of millions of dollars in spending.

With Santa Clara’s Levi’s Stadium being the first venue to host both a Super Bowl and FIFA World Cup match in the same cale

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