THE APPLE Store has gone down, ahead of a highly anticipated announcement by the tech company.

Fans think this suggests that Apple is finally going to unveil the iPhone 17 following similar "glitches" over the years.

Normally, the website has a list of all of the company's products but they have all be replaced by a simple message reading: "Be right back."

Underneath, it says: "We’re making updates to the Apple Store. Check back soon."

Also, the brand's preferred white and grey colours have been swapped for an all-black background and an infrared Apple logo.

There is also a link to watch an upcoming event at Apple's headquarters in Cupertino, California at 6pm BST (10am PT).

Although the brand hasn't confirmed what the event will be about, fans have noticed a peculiar pattern w

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