Summary • Ralph Lauren has launched "Ask Ralph," a new conversational AI chatbot to provide styling and shopping advice. • Developed with Microsoft's Azure OpenAI platform, the bot can create curated looks from simple prompts and is rolling out on the Ralph Lauren app in the US.

Ralph Lauren is dipping its toe into artificial intelligence (AI) with a new in-app chatbot designed to assist users with styling and shopping advice. The partnership with Microsoft's Azure OpenAI platform is being rolled out on the Ralph Lauren app in the United States, on both Apple and Android devices.

With prompts like "What should I wear to a concert?" or "How can I style my navy-blue men's blazer?" the Ask Ralph bot can put together a curated look and offer styling tips. The conversational AI feature us

See Full Page