BIRD ROCK – An effort continues by some in Bird Rock seeking to decrease the speed limit on La Jolla Boulevard.

Launched more than three years ago, an ad hoc group known as Respect Bird Rock sent a letter in April to District 1 Councilmember Joe LaCava, urging him to consider lowering the speed limit on La Jolla Boulevard.

Their letter read: “Lower speed limits save lives and prevent injuries. The speed limit on La Jolla Boulevard between Pacific Beach and Bird Rock is too high at 35 mph. This includes the well-trafficked but dangerous crossing at the world-famous Tourmaline Surf Park destination.”

The letter goes on to point out that 35 mph is a higher speed than all the other commercial/residential streets that connect with La Jolla Boulevard.

Reacting to the speed-limit-lowering eff

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