Apple’s “Awe Dropping” iPhone event today went big on hardware, debuting new AirPods Pro and Apple Watch models, as well as the entire iPhone 17 line. But despite a few token mentions while discussing chips, the event hardly touched on AI.

That’s a big change of pace after last year’s iPhone 16 reveal, which focused heavily on the launch of Apple Intelligence. Does this mean that Apple’s still lagging behind on AI, or is Apple actually ahead of the curve by downplaying the tech industry’s latest trend?

Just a touch of AI

With one specific exception, Apple didn’t announce any new Apple Intelligence features during today’s event. Given the company continues to lag behind on bringing general AI to Siri—something it promised an entire phone generation ago, but still hasn’t made good on—that

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