More than two-thirds of consumers say they have a health goal to drink more water, according to Datassential’s Consumer Preferences platform. But they aren’t stopping there. Conversations about hyper-personalized, hormone-based nutrition, as well as sustainable restaurant and grocery options, lead food trends in 2025.

From ube lattes to exotic eats, 2025 diners prioritize flavor, wellness and sustainability over just saving a buck. Photo credit: Depositphotos.

Americans aren’t just looking for healthier food options. They’re looking for more flavor, more variety and new tastes, according to the Datassential survey and a comparable study from Tastewise. Affordability is taking a back seat to better taste, exotic options and water that’s looking a bit different.

Taste takes center stage

See Full Page