Reddit is introducing a new set of tools making it easier for media outlets to share and track content across the popular social media platform.

Reddit Pro tools for publishers is built with features designed to help publishers find and engage directly with knowledge seekers on Reddit.

Now in beta mode, the platform is opening a test waitlist for its suite of three new tools featured within Reddit Pro, which it expects to be available to all users sometime in 2026.

Located within the new Links tab, the new tools include obtaining article insights, which allows publishers to track which of their stories are being shared on Reddit. They will also be able to see the specific communities their stories are shared in, and monitor key metrics like views, upvotes, and clicks.

Publishers will

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