Chopard has come to New York, adding a bit of extra shine to New York Fashion Week, to celebrate its first high jewelry collection from the Ice Cube collection.

“New York is full of contrasts — structured but full of life, classic yet always evolving. It is a perfect match for our Ice Cube collection,” Caroline Scheufele, copresident and artistic director of Chopard , said. “Launching during fashion week lets us be part of the heartbeat of global style. The city’s energy, skyline and architecture are all reflected in the design of Ice Cube. It is the ideal place to reveal a collection that is bold, modern and full of character.”

The Swiss heritage jewelry and timepiece marker is hosting friends of the brand — including Ashley Graham, Emily Ratajkowski , Pom Klementieff and Jodie T

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