New York Men’s Day offered up a group of intriguing — and salable — emerging brands in an elevated new space.
Thanks to the return of Mercedes-Benz of Manhattan as a partner, Agentry PR, organizer of NYMD, hosted its presentations in the company’s new 300,000-square-foot showroom and exhibition space on 11th Avenue.
The bright, expansive location, which was sponsored by Project and Coterie, allowed the eight featured brands to spread their wings as they presented their spring lines in two separate showings on the opening day of New York Fashion Week .
Brands participating this season were Archie, Clara Son, Peak Lapel, Oxblood Zebra, Bryan Jimenez, Max Esmail, Joseph McRae and a group of students showing under the FIT MW25 Collective banner.
While a couple of the brands showed conc