LONDON — Global interest in Labubu is cooling, but that might be good news for its maker, the Hong Kong-listed Pop Mart.

According to Google Trends, searches in the fluffy figurine with a grin of spiky teeth peaked in the week of July 13 to 19, and has since seen a gradual decline. That said, the volume of searches for Labubu on Google at the end of August was still 12 times higher than a year prior.

Thanks to endless celebrity endorsements — most recently Naomi Osaka’s U.S. Open run, and Lady Gaga and Lisa’s custom Labubu by Brett Alan Nelson — and more than 2.8 million user-generated contents on TikTok, Labubu has dominated the conversation in 2025.

Some call it a perfect match with the world of luxury, while some dismiss it as a symbol of brain rot and equate collecting Labubu to

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