Amazon is continuing its annual tradition of hosting a second Prime event of the year, called Prime Big Deals Day, in October. Following the pattern established in recent years, the company announced the event will take place on October 7-8, with sales starting at 12:01 AM PT on October 7.

Amazon is betting that shoppers will embrace various AI tools during the event, such as its shopping assistant Rufus , along with visual search tools like Amazon Lens and Lens Live , which allows customers to point their cameras at any object around them and find it on the Amazon’s website. Additionally, users will be able to track deals with Amazon’s new Alexa+ conversational assistant .

Leading up to the main event, Amazon is offering early deals featuring discounts on Amazon devices and Amaz

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