The West Virginia program wants to make sure they stay competitive for the future. In this new world of NIL deals and conference realignments, a program has to innovate or perish. Just ask the remaining PAC-12 teams and you will be able to see the costs of complacency. So it comes as no surprise when the program just announced sweeping changes across the entire university, but especially for the athletics department.

At the September 15th meeting, the board of governors (BOG), collectively approved a plan to support WVU Athletics and establish a new financial strategy. This plan aims to elevate WVU’s position among the top funding tiers within the Big 12, while sticking to core academic development.

BOG chair Robert “Rusty” Hutson Jr . said: “A strong and visible athletics program is

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