AEW star Ricochet believes that WWE’s ticket pricing strategy could position AEW as a more fan-friendly alternative for families. During a recent interview with Ariel Helwani, AEW star commented on how a more expensive WWE product opens the door for fans to discover AEW. This comes as WWE, under the influence of its parent company TKO Group, has started to adopt a “yield management strategy” for its live events. This new model, which replicates the one used by the UFC, involves using dynamic pricing and holding back a portion of tickets to be sold at higher prices as the event date approaches, with a focus on maximizing profit.

Speaking on the cost of attending live wrestling, Ricochet explained how AEW can provide a valuable alternative. He said, “So in how the world is today, I feel lik

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