Magnesium is most often associated with the sleep support and relaxation benefits provided by magnesium glycinate, a form that Moon Juice helped popularize. “Magnesium is the master mineral, and it does so much more than help with sleep,” Moon Juice co-founder and CEO Amanda Chantal Bacon tells Vogue . “There are dozens of different forms of magnesium , and each form determines how much you absorb and where you absorb it, what tissues it targets, and what additional effects you get from the companion molecule (this is what makes each form of magnesium unique).”

So when thinking about how to expand upon the success of the brand’s beloved Magnesi-Om powder, an integral part of the viral “ sleepy-girl mocktail ,” Bacon considered her own experiences. “I had long COVID in 2021, and for

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