BOULDER, COLORADO - AUGUST 29: Head coach Deion Sanders of the Colorado Buffaloes runs out prior to the game against the Georgia Tech Yellow Jackets at Folsom Field on August 29, 2025 in Boulder, Colorado. (Photo by Andrew Wevers/Getty Images) Getty Images

Former NFL and MLB star, Hall of Famer and Colorado’s head football coach Deion Sanders has never been shy about the spotlight—and now he’s shining it on a subject most men would rather keep in the dark. The man who turned high-steps into highlight reels is turning an intensely private health issue—incontinence—into a national conversation.

Throughout his career, Sanders has epitomized confidence and swagger, reflected in his nickname “Prime Time” during his playing days and now “Coach Prime” at the University of Colorado. He has nev

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