Beloved Up North bookstore to close after more than a decade

TRAVERSE CITY, MI – A beloved Traverse City bookstore is set to close its doors amid a change in business strategy.

Brilliant Books, which opened a storefront at 118 East Front Street in downtown Traverse City in 2011, announced it will be closing soon and shifting to virtual store. A specific closing date was not provided.

“It is with a heavy heart that we are writing to inform you that our retail location will be closing in the near future,” a statement said. “While this was an incredibly difficult decision, and we are heartbroken it has come to this, this is not the final chapter for Brilliant Books.

For nearly two decades, it has been our privilege to be a part of this wonderfully bookish community, and we are deeply grateful for your support.”

Staff said customers will still be ab