What's the story

HYBE , the global entertainment giant behind K-pop sensation BTS , has officially launched its Indian subsidiary. The new venture, dubbed HYBE India, was announced today and is based in Mumbai . This marks the fifth international expansion for HYBE after Japan, the US, Latin America, and China. The move has already created a buzz among fans worldwide.

Strategic vision

HYBE India aims to connect local voices to global stage

HYBE India will serve as a strategic bridge between the Indian market and the global music/content ecosystem. The company's mission is "Where voices of India become global stories." This initiative is part of HYBE's "multi-home, multi-genre" strategy that aims to build businesses according to regional cultures and audiences. The company said Mum

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