What's the story

HYBE , the company behind K-pop's biggest phenomenon, BTS , has officially launched its Indian subsidiary, HYBE India. The newly established venture will be headquartered in Mumbai, marking the company's fifth major international expansion following its successful ventures in Japan, the United States, Latin America, and China. The move has already generated excitement among fans worldwide.

Strategic vision

HYBE India aims to connect local voices to global stage

HYBE India is set to function as a vital link between Indian entertainment and the wider global music and content ecosystem. The company has defined its mission as, "Where voices of India become global stories." This launch forms an integral part of HYBE's broader "multi-home, multi-genre" strategy, which foc

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