HYBE, the powerhouse agency behind BTS, SEVENTEEN, and other leading K-pop acts, has officially entered India with its newly launched subsidiary, HYBE India Entertainment Pvt. Ltd. The Mumbai office, registered earlier this month, marks HYBE’s fifth overseas branch after Japan, the US, Latin America, and China. With the motto “Where voices of India become global stories," HYBE aims to integrate into India’s entertainment hub while tapping into the country’s 1.4 billion-strong audience.

K-pop Meets India’s Entertainment Capital

Mumbai, often referred to as the heart of Indian entertainment, is the ideal base for HYBE’s expansion. The company plans to blend its globally successful methods in music, performance, and artist development with India’s rich cultural traditions. The rise of K-pop

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