LANE KIFFIN's daughter has hard launched her relationship with a rival's star player.

The announcement has come just days ahead of Kiffin's Ole Miss Rebels clash against LSU Tigers .

Landry Kiffin, 20, took to Instagram to reveal that linebacker Whit Weeks was her boyfriend.

She posted a number of pictures on the social media platform, with one showing her snuggled up to Weeks.

She captioned the post "happy" while Weeks also commented on it saying "Nice dude".

It is believed to be the first time the pair have been pictured together.

And fans have filled the comment section with theories over the two's relationship.

One posted: "Is this a hard launch?"

A second wrote: "Is it the week of hard launching?"

A third commented: "Wild move and I respect it."

A fourth said: "Whit We

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