MILAN — The Demna era at Gucci has officially begun.

The designer unveiled his first designs for the Italian luxury house on Monday, with the surprise release of a 37-outfit — plus a trunk — look book photographed by Catherine Opie, ahead of the short film “The Tiger” shown on Tuesday evening in Milan, directed by Spike Jonze and Halina Reijn.

Aimed at telegraphing the “Gucciness” of Gucci , Demna created a series of characters who are part of “La Famiglia,” each with their own personality and attitude, as he revealed in his first exclusive interview as artistic director of Gucci to WWD.

WWD pooled the first reactions from fashion historians, vintage connoisseurs and talent scouts. Here’s what they had to say.

Pamela Golbin, curator, author and fashion historian

With his d

See Full Page