The Brief

Disney is raising prices again for its streaming services, including Disney+, Hulu and ESPN, as the company looks to keep its direct-to-consumer business profitable.

The new subscription rates take effect Oct. 21, marking the fourth straight October price hike since 2022. The move follows the launch of Disney’s new ESPN streaming platform and comes as competition in the streaming space continues to intensify.

Starting Oct. 21, the ad-supported Disney+ plan will increase by $2 to $11.99 per month. The ad-free Disney+ Premium plan will rise by $3 to $18.99 per month, with the annual option jumping $30 to $189.99.

Bundles are also going up in price. The ad-supported Disney+ and Hulu package will climb to $12.99 per month, up from $10.99. The Disney+, Hulu and ESPN Select Bundle

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