Cupra Ateca to be retired by year's end

The model that started it all for the Cupra brand will soon be retired in Australia, according to the Spanish automaker’s local product boss.

Jeff Shafer, head of product for Cupra Australia, told CarExpert that stocks of the Ateca mid-size SUV will be run out during the second half of 2025, following the launch of the newer and slightly larger Terramar SUV last month.

“Ateca has been a strong pioneer for the Cupra brand. For Australia, we’re looking at running that car out over the next six months or so,” said Mr Shafer.

“It’s in the latter stages of its lifecycle. It’s been a great car. We’ll see how quickly [remaining stocks] last for us.”

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The Ateca launched the Cupra brand in 2018, based on the Se