ArtPrize: 20 billboards become canvas for student art throughout downtown Grand Rapids

GRAND RAPIDS, MI - As locals and visitors wander Grand Rapids streets for unique ArtPrize entries , one West Michigan university displays student art on a different type of canvas right above them.

This month, Ferris State University launched a city-wide billboard campaign to accompany ArtPrize. The international art competition takes over downtown Grand Rapids and nearby areas for two weeks each year.

The billboard campaign, titled “Make it Here,” will highlight the talents of Ferris State students by displaying their artwork on 20 billboards across the city during the festival.

Dave Murray, Ferris State’s associate vice president of marketing and communications, said “Grand Rapids is the center of the creative world during ArtPrize, so we’re proud to highlight our creative student