Arattai, the home-grown messaging app from Zoho, is the latest buzz in India. The app is already witnessing record-breaking daily sign-ups, with around a 1 00x surge in just three days. The government is endorsing it, social media is full of chatter, and many are calling it the WhatsApp killer. But what exactly makes it different—or better—than Meta’s most popular messaging app? According to its creators, Arattai is designed to be a safe, secure, and truly made-in-India app. In fact, Zoho founder Sridhar Vembu has recently made it clear that Arattai is not chasing monopoly power like some of its global rivals.

Talking about the vision behind the app, Vembu in his recent posts on X (formerly Twitter) made it clear that the new app is built on principles of openness, interoperability, a

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