The Arattai app was an obscure messaging app, averaging around 300 downloads per day till September 23, and buried deep in the App Store despite its initial launch in 2021. But today, with endorsements from Union ministers and a growing curiosity among users to experience a homegrown alternative, the messaging platform from Chennai-headquartered SaaS firm, Zoho, is seeing a 100X jump in active user base. It has broken out into the top rankings on app stores beating the likes of WhatsApp, Telegram and others. Comments

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Arattai sees 100x increase in signups in two days

Zoho’s Arattai

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