Zoho’s home-grown messaging app, Arattai, is making waves in India, witnessing a surge in daily sign-ups with around a 100x growth in just three days. The sudden spike has brought the app into the spotlight, with social media abuzz and the government endorsing its rise. While some have dubbed it a “WhatsApp killer,” Zoho founder Sridhar Vembu emphasizes that the company is not pursuing monopoly power like some global rivals.

Speaking about the app’s vision on X (formerly Twitter), Vembu highlighted that Arattai is built on principles of openness, interoperability, and user trust. “These systems need to be interoperable like UPI and email, and not closed like WhatsApp today. We do not want to be a monopoly ever,” he wrote. He also revealed that Zoho has initiated discussions with iSpirt, t

See Full Page