India’s online festive sales completed their first week on a strong note, with consumer demand lifting both value and volumes across platforms. The gross merchandise value (GMV) touched about ₹60,700 crore in the first week, marking a 29 per cent year-on-year growth from 2024, according to a report by market intelligence firm Datum Intelligence. The report projects overall festive sales this year to rise 27 per cent and surpass ₹1.2 lakh crore, with more than half of that already logged in the opening week.

Complementing this, Unicommerce, an e-commerce enablement SaaS platform, reported a 21 per cent year-on-year increase in order volumes in the first week of festive sales, based on over 40 million transactions processed via its Uniware system. Together, these numbers point to the strong

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