The opening of the first IKEA store in the Rio Grande Valley is almost here, and lots of people have been talking about it on social media.

Doors open on Wednesday at the IKEA location at the Pharr Town Center, located at 500 North Jackson Road.

Pharr IKEA is the first of its kind. A smaller and more accessible IKEA than what most people may be used to. With hundreds expected at the grand opening, city officials and store leaders say the impact goes far beyond furniture.

The local IKEA store officially opens to the public on Wednesday at 10 a.m.

RELATED STORY: Small format IKEA store to open in Pharr

Only 350 people will be allowed in at a time, and customers can start lining up as early as 7 a.m. to enjoy live entertainment and prizes, including giveaways for the first people in li

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