By Zaheer Kachwala

(Reuters) -Amazon.com’s cloud unit, Amazon Web Services, announced a multi-year partnership with the National Basketball Association to launch new AI-powered features and data insights from games, the organizations said on Wednesday.

The deal, which did not have a financial value attached, will introduce “NBA Inside the Game”, a basketball platform that will turn data points into insights and interactive experiences.

Sports firms have increasingly adopted artificial intelligence, striking partnerships with cloud providers to use machine learning to provide in-depth statistics for fans.

The “NBA Inside the Game” platform will offer a suite of features for live broadcasts and across the NBA App, website and other social channels, they said.

The new AI features and dat

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