The NBA is adding AI to its game plan.

Today, the NBA and Amazon Web Services (AWS) announced a multi-year partnership, with AWS becoming the official cloud and cloud AI partner of the league and its affiliates, including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

With the deal, the NBA and AWS will launch NBA Inside the Game powered by AWS. This is an intelligence platform that will turn billions of data points into insights and engagement. AWS will also introduce new features to enhance viewer experiences across the NBA App, NBA.com , and the league’s social channels.

“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to

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