Walmart goes WalMAHA with plan to remove food dyes and 30 other ingredients from all store brans sold in the U.S.

Walmart said Wednesday that it plans to remove synthetic food dyes and 30 other ingredients, including some preservatives, artificial sweeteners and fat substitutes, from its store brands sold in the United States by January 2027.

The move announced by the the nation’s largest retailer amounts to an acknowledgment that American consumers and the U.S. government under President Donald Trump are paying attention to what goes into packaged foods. Food dyes have become a particular bugbear of Health Secretary Robert F. Kennedy Jr. and his “MAHA” movement, or “Make America Healthy Again.” Walmart said its goal would affect about 1,000 products, including salty snacks, baked goods, power drinks, salad dressings and frosting.

Several of the ingredients on Walmart’s removal list, h