(WJW) –Maxwell House is temporarily rebranding as “Maxwell Apartment” for the first time in its 133-year history.

The rebrand was announced last week by Kraft Heinz.

“Maxwell House believes no one should have to go without great tasting coffee,” said Holly Ramsden, Head of Coffee for North America at Kraft Heinz. “Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.”

The promotion is targeted toward renters, who now make up nearly a third of Americans, according to the company.

To celebrate National Coffee Day, which was on Sept. 29, the brand is offering customers a 12-month “lease” of Maxwell Apartment, designed to stock up coffee lovers nationwide — four 27.5-ounce canisters

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