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ASOS has rolled out a huge change to its app – and it’s perfect for shoppers who love TikTok and Instagram. ASOS has launched a new immersive video shopping experience called ASOS Live.

The online fashion giant has introduced ASOS Live, an immersive video shopping experience that brings inspiration, discovery, and shopping together in one seamless journey. Following a successful trial, the service "blends creator-led content with real-time shopping".

This lets customers watch live or on demand, shop instantly and engage with content, all within a dynamic, social-style experiences on the ASOS app.

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“Today’s fashion lovers are discovering style through video and creator-led content,” said Anthony Ben

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