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After a successful Prime Day in July, Amazon has officially kicked off day number one of its Prime Day sequel, Prime Big Deal Days, which runs from Oct. 7 to Oct. 8 at 11:59 pm EDT. Amazon describes Prime Big Deal Days as a “holiday kick-off event” allowing Prime members to score major deals sitewide before November’s Black Friday frenzy is in full swing.

“We’re excited to help Prime members get started on their holiday shopping with savings on holiday essentials as well as a broad selection of gifts at some of our lowest prices during Prime Big Deal Days,” said vice president of North America Marketing & Prime T

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